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5th Multiplier Event

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The 5th Multiplier Event in Italy

Key Takeaways from the 5th Multiplier Event in Pontedera

On 12 June 2025, the European Digital Learning Network ETS (DLEARN) successfully hosted the 5th Multiplier Event of the EthAI Tour project in Pontedera, Italy, at the premises of its local partner ARNERA. The event, titled “Uso etico dell'Intelligenza Artificiale (AI) e dei dati nel settore del Turismo”, brought together 40 participants, including VET trainers, learners. The session focused on reinforcing the project’s mission to ensure the ethical use of artificial intelligence and data in the tourism sector, while supporting the digital transformation of vocational education and training (VET) systems.

The event was facilitated by Mr. Stefano Carboni, while Mr. Gianluca Coppola, President of DLEARN, joined remotely to deliver opening remarks and an overview of the EthAI Tour initiative. The core objectives of the session included: 

Presenting the EthAI Tour project’s methodology, including its ontology and alignment with European ethical standards in AI. 

Introducing the structure of the three e-learning modules: 

  • Digitalisation in Tourism 
  • Artificial Intelligence in Tourism 
  •  Ethical AI in Tourism 

Encouraging reflection and dialogue on ethical concerns, digital skills gaps, and responsible AI usage in tourism contexts.


Participants engaged in a hands-on workshop and discussion that examined: 

  • Tools and AI applications currently used in the tourism sector. 
  • Ethical risks perceived by professionals in their work environments. 
  • Identified needs for upskilling and digital competence development.
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Attendees appreciated the clarity and accessibility of the training materials and acknowledged the importance of ethics in digital innovation, particularly within client-facing and data-driven sectors like tourism. The feedback gathered during the session will be instrumental in refining the course content and validating its practical relevance. Notably, participants praised the project's focus on real-world applications and the opportunity to integrate the modules into VET practice. The 5th Multiplier Event played a vital role in sharing the EthAI Tour project’s results and engaging VET stakeholders in a discussion on the responsible use of AI. Through this event, DLEARN strengthened awareness and collected key insights to further adapt the final course for its target audience. The event underscored the need for sustainable, ethical, and inclusive digital training in tourism, aligning with broader European strategies for digital education and AI ethics.